About

We built the system around the sixty seconds everyone skips.

Up Vista is a small firm in Indianapolis that does one thing for home service companies: turns ad spend into booked, qualified appointments, and makes sure no lead ever sits in an inbox overnight.

[PLACEHOLDER: Photo of Homero, 4:5. Working shot beats headshot. On site with a client, in front of a pool build, at a laptop with a client's dashboard up.]

Homero Matzen · Founder · Indianapolis, IN

The founder

Homero Matzen

I started Up Vista after watching a family friend in a service trade lose jobs he should have won. His work was good. His prices were fair. What killed him was the gap between a homeowner filling out a form and anyone at his company calling back. Every lead that sat overnight was a lead his competitor closed at 8 AM.

That's not a marketing problem. It's a follow-up problem. And nobody was solving it, because agencies get paid to run ads, not to answer the phone at 11 PM.

So we built a system that does both. Meta ads that reach the right homeowner. An AI that texts them the second the form lands. Qualification running around the clock. Appointments on the calendar before the owner wakes up. Then we prove it on the hardest trade there is: pools. Fifty-thousand-dollar tickets, ninety-day closes, a seasonal window that punishes anyone slow. If the system works there, it works in roofing.

[$X]
Total ad spend managed [PH]
[$X]
Revenue attributed to campaigns [PH]
[N]
Home service companies served [PH]
4
States: Florida, Indiana, California, Texas

What we are. What we aren't.

We are

  • A home services firm. Pools, roofing, HVAC, remodeling, siding, windows, landscaping, GC. Nothing else.
  • Paid for an outcome: a fixed number of booked appointments in a fixed window.
  • Small. You talk to Homero, not an account manager who started last month.
  • Honest about fit. We turn down more calls than we sign.
  • Exclusive. One company per trade, per market. [confirm]

We aren't

  • A lead-gen site that sells the same homeowner to five contractors.
  • A retainer agency that bills monthly whether or not the phone rings.
  • A "full-service digital marketing" shop that also does dentists, restaurants, and SaaS.
  • The cheapest option. If price is the deciding factor, we're not the right fit.
  • Going to sell you volume into a broken sales process. We'll fix the close first.

How we run it.

Ads

Meta first

We know Meta the way a roofer knows shingles. Google alongside when the trade calls for it. Creative rebuilt every cycle. Owner-on-camera when the owner is the brand.

Follow-up

AI, in under a minute

Every lead gets a text the second the form lands, qualified in conversation, booked onto the calendar. Runs 24/7 on GoHighLevel. Your team can jump in whenever. Most don't need to.

Reporting

Revenue, not clicks

Appointments booked, appointments shown, jobs signed, dollars signed. Cost per show. Cost per job. If a number doesn't tie to revenue, we don't report it.

Fifteen minutes. No pitch deck.

We walk your numbers, tell you if your market's open, and scope the package. If it's not a fit, you'll know in five.

Check if your market's open hello@up-vista.com