Case Study · Pool Installation · Florida
Trusted Pool & Spa logo
Trusted Pool & Spa
Palmetto, FL · Award-winning custom pool builder

Trusted Pool & Spa: $300K added on $5,000 of ad spend in three months.

Industry Custom pool builds & remodels
Market Manatee, Sarasota & Hillsborough Counties, FL
Engagement Ongoing partnership
Timeframe First three months
$300K+
Added in revenue
In the first three months
$5K
Total ad spend
Across the same window
60×
Return on ad spend
Every $1 in returned $60 out
The Project

A high-end pool builder, ready to scale.

Trusted Pool & Spa is an award-winning custom pool builder based in Palmetto, Florida — serving Manatee, Sarasota, and Hillsborough Counties for decades.

They had the work, the team, and the reputation. What they didn't have was a predictable way to fill the sales calendar with the right kind of customers — homeowners ready to invest in a six-figure backyard, not tire-kickers asking for the cheapest quote.

So we built the system. New ads designed around their actual finished work, automated follow-up that texts and qualifies every lead within minutes, and a clear handoff to their sales team so every call they took was a real opportunity.

Three months in, we'd added more than $300,000 to their topline on $5,000 of ad spend. The system kept running.

What We Built

Three pieces that worked together, not in isolation.

01

Ads built around their real work

No stock photos. No generic luxury voiceovers. We built creative around their actual finished pools, real backyards in their service area, and the specific aesthetic their best customers were already buying. Static, animated, and short-form video ads — tested fast, scaled what worked.

02

Automatic follow-up, the moment a lead comes in

Every form fill triggers an immediate text and email. The system asks the qualifying questions, books the call, and sorts the serious buyers from the people just shopping prices. By the time their sales team picks up the phone, the lead is warm and ready.

03

A handoff that respected their sales process

Trusted Pool & Spa already knew how to close. Our job wasn't to change that — it was to put the right people in front of them at the right time, with the context they needed to win the deal. Weekly reviews, monthly tuning, no busy reporting.

Letter of recommendation
"What truly sets Up Vista apart is their commitment to continuous improvement and results-driven marketing. They actively evaluate campaign performance using measured results and data, and consistently look for opportunities to refine and improve outcomes."
Jackie Olson
Executive Administrator, Trusted Pool & Spa — Parrish, FL
Read the full letter
Your Business Next

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