/* ============================================================
   UP VISTA — shared design system
   Warm off-white, Fraunces display, Inter Tight body, orange accent.
   ============================================================ */

:root {
  --bg: #FAF6F0;
  --bg-alt: #F2EBE0;
  --ink: #1A1714;
  --ink-soft: #4A4339;
  --ink-mute: #877E70;
  --line: #E5DCCC;
  --accent: #FF9302;
  --accent-deep: #D87600;
  --accent-soft: rgba(255, 147, 2, 0.12);
  --serif: 'Fraunces', 'Times New Roman', serif;
  --sans: 'Inter Tight', -apple-system, BlinkMacSystemFont, sans-serif;
  --max: 1280px;
  --gutter: 48px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
}

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-weight: 400;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body::before {
  content: '';
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 1;
  opacity: 0.4;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.1 0 0 0 0 0.09 0 0 0 0 0.08 0 0 0 0 0.08 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
::selection { background: var(--accent); color: var(--bg); }
a { color: inherit; }
img { max-width: 100%; display: block; }
:focus-visible { outline: 2px solid var(--accent-deep); outline-offset: 3px; }

/* Layout */
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); position: relative; z-index: 2; }
.section { padding: 112px 0; position: relative; z-index: 2; }
.section-alt { background: var(--bg-alt); }
.section-dark { background: var(--ink); color: var(--bg); }
.section-tight { padding: 72px 0; }

/* Type scale */
h1, h2, h3, .display { font-family: var(--serif); font-weight: 400; letter-spacing: -0.02em; line-height: 1.05; }
h1 { font-size: clamp(44px, 6.2vw, 84px); font-variation-settings: "opsz" 144; }
h2 { font-size: clamp(34px, 4.4vw, 56px); font-variation-settings: "opsz" 120; }
h3 { font-size: clamp(22px, 2.4vw, 30px); font-weight: 500; font-variation-settings: "opsz" 60; line-height: 1.15; }
.lead { font-size: clamp(17px, 1.6vw, 21px); line-height: 1.55; color: var(--ink-soft); max-width: 60ch; }
.section-dark .lead { color: rgba(250,246,240,0.7); }
p { color: var(--ink-soft); }
.section-dark p { color: rgba(250,246,240,0.75); }
.section-head { max-width: 760px; margin-bottom: 56px; }
.section-head h2 { margin-bottom: 20px; }
.section-head.center { text-align: center; margin-left: auto; margin-right: auto; }
.section-head.center .lead { margin-left: auto; margin-right: auto; }

/* Kicker: small, plain, only where it carries info (a category, a stage) */
.kicker {
  display: inline-block;
  font-size: 13px;
  font-weight: 500;
  color: var(--accent-deep);
  margin-bottom: 18px;
}
.section-dark .kicker { color: var(--accent); }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--sans);
  font-size: 15px;
  font-weight: 500;
  padding: 16px 28px;
  border-radius: 100px;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background 0.2s, color 0.2s, border-color 0.2s;
  white-space: nowrap;
}
.btn-primary { background: var(--ink); color: var(--bg); }
.btn-primary:hover { background: var(--accent-deep); color: var(--ink); }
.btn-accent { background: var(--accent); color: var(--ink); }
.btn-accent:hover { background: var(--accent-deep); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn-ghost:hover { border-color: var(--ink); }
.section-dark .btn-ghost { color: var(--bg); border-color: rgba(250,246,240,0.25); }
.section-dark .btn-ghost:hover { border-color: var(--bg); }
.btn-row { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.btn-note { font-size: 13px; color: var(--ink-mute); margin-top: 14px; }
.section-dark .btn-note { color: rgba(250,246,240,0.5); }

/* Text link */
.link {
  color: var(--accent-deep);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}
.link:hover { color: var(--ink); }
.section-dark .link { color: var(--accent); }
.section-dark .link:hover { color: var(--bg); }

/* ============ NAV ============ */
nav.site-nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 20px var(--gutter);
  display: flex;
  justify-content: space-between;
  align-items: center;
  background: rgba(250, 246, 240, 0.86);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s;
}
nav.site-nav.scrolled { border-bottom-color: var(--line); }
.logo {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 500;
  letter-spacing: -0.02em;
  font-variation-settings: "opsz" 30;
  color: var(--ink);
  text-decoration: none;
}
.logo-mark { width: 32px; height: 32px; flex-shrink: 0; }
.nav-links { display: flex; gap: 32px; align-items: center; font-size: 14px; }
.nav-links a { color: var(--ink-soft); text-decoration: none; transition: color 0.2s; }
.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--ink); }
.nav-links a[aria-current="page"] { text-decoration: underline; text-underline-offset: 6px; text-decoration-color: var(--accent); }
.nav-cta {
  background: var(--ink);
  color: var(--bg) !important;
  padding: 10px 20px;
  border-radius: 100px;
  transition: background 0.2s !important;
}
.nav-cta:hover { background: var(--accent-deep); }
.nav-toggle {
  display: none;
  background: none;
  border: 1px solid var(--line);
  border-radius: 100px;
  padding: 8px 14px;
  font-family: var(--sans);
  font-size: 13px;
  color: var(--ink);
  cursor: pointer;
}

/* ============ HERO ============ */
.hero { padding: 180px 0 96px; position: relative; z-index: 2; }
.hero-grid { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 72px; align-items: center; }
.hero h1 { margin-bottom: 26px; }
.hero h1 em { font-style: italic; color: var(--accent-deep); }
.hero .lead { margin-bottom: 36px; }
.hero-note { font-size: 13px; color: var(--ink-mute); margin-top: 16px; }

/* Page header (interior pages) */
.page-header { padding: 170px 0 56px; position: relative; z-index: 2; }
.page-header h1 { max-width: 14ch; margin-bottom: 22px; }
.page-header h1 em { font-style: italic; color: var(--accent-deep); }
.page-header .lead { max-width: 58ch; }

/* ============ AI RESPONDER TIMELINE (the memorable element) ============ */
.responder {
  background: var(--ink);
  color: var(--bg);
  border-radius: 20px;
  padding: 28px 28px 24px;
  position: relative;
  overflow: hidden;
  box-shadow: 0 40px 80px -30px rgba(26,23,20,0.45);
}
.responder::after {
  content: '';
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: radial-gradient(600px 300px at 100% 0%, rgba(255,147,2,0.18), transparent 60%);
}
.responder-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  font-size: 12.5px;
  color: rgba(250,246,240,0.55);
  margin-bottom: 20px;
  position: relative;
  z-index: 1;
}
.responder-head strong { color: var(--bg); font-weight: 500; }
.responder-feed { display: flex; flex-direction: column; gap: 10px; position: relative; z-index: 1; }
.msg {
  display: grid;
  grid-template-columns: 62px 1fr;
  gap: 12px;
  align-items: start;
  opacity: 0;
  transform: translateY(6px);
  transition: opacity 0.4s ease, transform 0.4s ease;
}
.responder.play .msg { opacity: 1; transform: none; }
.responder.play .msg:nth-child(1) { transition-delay: 0.1s; }
.responder.play .msg:nth-child(2) { transition-delay: 0.7s; }
.responder.play .msg:nth-child(3) { transition-delay: 1.5s; }
.responder.play .msg:nth-child(4) { transition-delay: 2.3s; }
.responder.play .msg:nth-child(5) { transition-delay: 3.1s; }
.responder.play .msg:nth-child(6) { transition-delay: 3.9s; }
.msg-time {
  font-family: var(--serif);
  font-size: 15px;
  font-variation-settings: "opsz" 30;
  color: rgba(250,246,240,0.55);
  padding-top: 8px;
}
.msg-bubble {
  padding: 11px 14px;
  border-radius: 14px;
  font-size: 14px;
  line-height: 1.45;
  max-width: 100%;
}
.msg.sys .msg-bubble {
  background: transparent;
  border: 1px dashed rgba(250,246,240,0.25);
  color: rgba(250,246,240,0.7);
  font-size: 13px;
}
.msg.out .msg-bubble { background: var(--accent); color: var(--ink); border-bottom-left-radius: 4px; }
.msg.in .msg-bubble { background: rgba(250,246,240,0.1); color: var(--bg); border-bottom-right-radius: 4px; }
.msg.done .msg-bubble {
  background: rgba(255,147,2,0.14);
  border: 1px solid rgba(255,147,2,0.45);
  color: var(--bg);
  font-weight: 500;
}
.responder-foot {
  margin-top: 18px;
  padding-top: 14px;
  border-top: 1px solid rgba(250,246,240,0.12);
  font-size: 12.5px;
  color: rgba(250,246,240,0.5);
  position: relative;
  z-index: 1;
}

/* ============ LOGO BAR ============ */
.logobar { padding: 40px 0 48px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); position: relative; z-index: 2; }
.logobar-label { font-size: 13px; color: var(--ink-mute); text-align: center; margin-bottom: 26px; }
.logobar-track { display: flex; gap: 56px; align-items: center; justify-content: center; flex-wrap: wrap; }
.client-logo { height: 40px; display: flex; align-items: center; opacity: 0.72; transition: opacity 0.2s; }
.client-logo:hover { opacity: 1; }
.client-logo img { height: 40px; width: auto; object-fit: contain; filter: grayscale(1) contrast(1.1); }
.client-logo:hover img { filter: none; }
.wordmark {
  font-family: var(--serif);
  font-size: 19px;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink-soft);
  white-space: nowrap;
  font-variation-settings: "opsz" 30;
}
.wordmark small { display: block; font-family: var(--sans); font-size: 11px; font-weight: 400; color: var(--ink-mute); letter-spacing: 0.02em; }

/* ============ CASE CARDS ============ */
.case-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.case-card {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 36px;
  position: relative;
  display: flex;
  flex-direction: column;
}
.case-card.featured { grid-column: 1 / -1; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 48px; align-items: center; }
.case-card.dark { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.case-card.dark p { color: rgba(250,246,240,0.7); }
.case-tag { font-size: 13px; color: var(--ink-mute); margin-bottom: 14px; }
.case-card.dark .case-tag { color: rgba(250,246,240,0.5); }
.case-card h3 { margin-bottom: 12px; }
.case-card .case-desc { font-size: 15.5px; line-height: 1.6; margin-bottom: 24px; }
.case-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: auto; padding-top: 22px; border-top: 1px solid var(--line); }
.case-card.dark .case-stats { border-top-color: rgba(250,246,240,0.15); }
.case-stat .num { font-family: var(--serif); font-size: 32px; font-weight: 500; letter-spacing: -0.02em; line-height: 1; font-variation-settings: "opsz" 60; }
.case-stat .num em { font-style: normal; color: var(--accent-deep); }
.case-card.dark .case-stat .num em { color: var(--accent); }
.case-stat .label { font-size: 12px; color: var(--ink-mute); margin-top: 8px; }
.case-card.dark .case-stat .label { color: rgba(250,246,240,0.5); }
.case-quote {
  font-family: var(--serif);
  font-style: italic;
  font-size: 18px;
  line-height: 1.45;
  color: var(--ink-soft);
  font-variation-settings: "opsz" 30;
  padding-left: 18px;
  border-left: 2px solid var(--accent);
  margin-top: 22px;
}
.case-quote cite { display: block; font-family: var(--sans); font-style: normal; font-size: 13px; color: var(--ink-mute); margin-top: 10px; }
.case-visual {
  aspect-ratio: 4/3;
  border-radius: 8px;
  background: var(--bg-alt);
  border: 1px solid var(--line);
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
}
.case-visual img { width: 100%; height: 100%; object-fit: cover; }

/* ============ FOUNDER ============ */
.founder-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 64px; align-items: center; }
.founder-photo {
  aspect-ratio: 4/5;
  border-radius: 8px;
  background: rgba(250,246,240,0.06);
  border: 1px solid rgba(250,246,240,0.12);
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
}
.founder-photo img { width: 100%; height: 100%; object-fit: cover; }
.founder-caption { font-size: 13px; color: rgba(250,246,240,0.5); margin-top: 12px; }
.founder-stats { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 40px; padding-top: 32px; border-top: 1px solid rgba(250,246,240,0.15); }
.founder-stat .num { font-family: var(--serif); font-size: 40px; font-weight: 400; letter-spacing: -0.02em; line-height: 1; color: var(--accent); font-variation-settings: "opsz" 100; }
.founder-stat .label { font-size: 13.5px; color: rgba(250,246,240,0.6); margin-top: 10px; }

/* ============ STEPS (how it works) ============ */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
.step { padding-top: 22px; border-top: 1px solid var(--ink); }
.step .n { font-family: var(--serif); font-size: 15px; color: var(--accent-deep); margin-bottom: 14px; font-variation-settings: "opsz" 30; }
.step h3 { font-size: 20px; margin-bottom: 10px; }
.step p { font-size: 15px; line-height: 1.55; }
.metrics { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 64px; padding-top: 40px; border-top: 1px solid var(--line); }
.metric .num { font-family: var(--serif); font-size: 44px; font-weight: 400; letter-spacing: -0.02em; line-height: 1; font-variation-settings: "opsz" 100; }
.metric .label { font-size: 13.5px; color: var(--ink-mute); margin-top: 10px; line-height: 1.4; }

/* ============ CHANNELS (paid vs organic) ============ */
.channels { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.channel { background: var(--bg); border: 1px solid var(--line); border-radius: 8px; padding: 36px; }
.channel .kicker { margin-bottom: 8px; }
.channel h3 { margin-bottom: 8px; }
.channel .when { font-size: 13.5px; color: var(--ink-mute); margin-bottom: 20px; }
.channel p { font-size: 15.5px; line-height: 1.6; margin-bottom: 20px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { font-size: 13px; padding: 7px 12px; border: 1px solid var(--line); border-radius: 100px; color: var(--ink-soft); background: var(--bg); }

/* ============ COMPARISON TABLE ============ */
.compare { width: 100%; border-collapse: collapse; font-size: 14.5px; }
.compare th, .compare td { padding: 16px 18px; border-bottom: 1px solid var(--line); text-align: left; vertical-align: middle; }
.compare th { font-weight: 500; color: var(--ink); font-size: 14px; }
.compare thead th { border-bottom: 2px solid var(--ink); }
.compare th.us { color: var(--accent-deep); }
.compare td.us { background: var(--accent-soft); font-weight: 500; color: var(--ink); }
.compare td { color: var(--ink-soft); }
.compare .yes::before { content: '\2713'; color: var(--accent-deep); font-weight: 700; margin-right: 6px; }
.compare .no { color: var(--ink-mute); }
.compare-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: 8px; background: var(--bg); }

/* ============ CALCULATOR ============ */
.calc { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: stretch; }
.calc-controls { display: flex; flex-direction: column; gap: 28px; }
.ctrl label { display: flex; justify-content: space-between; font-size: 14px; color: var(--ink-soft); margin-bottom: 10px; }
.ctrl label output { font-family: var(--serif); font-size: 20px; color: var(--ink); font-variation-settings: "opsz" 30; }
.ctrl input[type=range] { width: 100%; accent-color: var(--accent-deep); }
.calc-result { background: var(--ink); color: var(--bg); border-radius: 8px; padding: 36px; display: flex; flex-direction: column; justify-content: center; }
.calc-result .row { display: flex; justify-content: space-between; align-items: baseline; padding: 12px 0; border-bottom: 1px solid rgba(250,246,240,0.12); font-size: 14.5px; color: rgba(250,246,240,0.7); }
.calc-result .row strong { font-family: var(--serif); font-size: 24px; color: var(--bg); font-weight: 400; font-variation-settings: "opsz" 60; }
.calc-result .big { font-family: var(--serif); font-size: clamp(44px, 5vw, 64px); letter-spacing: -0.02em; line-height: 1; margin: 22px 0 6px; color: var(--accent); font-variation-settings: "opsz" 144; }
.calc-result .sub { font-size: 14px; color: rgba(250,246,240,0.6); }
.calc-result .fine { font-size: 12px; color: rgba(250,246,240,0.45); margin-top: 22px; line-height: 1.5; }

/* ============ INDUSTRIES ============ */
.trade-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.trade {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 26px 26px 22px;
  text-decoration: none;
  color: inherit;
  display: block;
  transition: border-color 0.2s;
}
.trade:hover { border-color: var(--ink); }
.trade.featured { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: center; background: var(--bg-alt); }
.trade .name { font-family: var(--serif); font-size: 22px; font-weight: 500; margin-bottom: 8px; font-variation-settings: "opsz" 30; }
.trade.featured .name { font-size: 30px; }
.trade .desc { font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); }
.trade .meta { font-size: 12.5px; color: var(--ink-mute); margin-top: 14px; }
.trade-visual { aspect-ratio: 16/10; border-radius: 6px; background: var(--bg); border: 1px solid var(--line); display: flex; align-items: center; justify-content: center; }

/* ============ SYSTEM STAGES ============ */
.stages { display: grid; gap: 0; border-top: 1px solid var(--ink); }
.stage { display: grid; grid-template-columns: 120px 1fr 1fr; gap: 40px; padding: 40px 0; border-bottom: 1px solid var(--line); align-items: start; }
.stage .numeral { font-family: var(--serif); font-size: 48px; font-weight: 300; color: var(--accent-deep); line-height: 1; font-variation-settings: "opsz" 144; }
.stage h3 { font-size: 26px; margin-bottom: 6px; }
.stage .stage-sub { font-size: 13.5px; color: var(--ink-mute); margin-bottom: 14px; }
.stage p { font-size: 15.5px; line-height: 1.6; }
.stage ul { list-style: none; margin-top: 12px; }
.stage ul li { position: relative; padding-left: 18px; font-size: 14.5px; color: var(--ink-soft); margin-bottom: 8px; line-height: 1.5; }
.stage ul li::before { content: ''; position: absolute; left: 0; top: 9px; width: 6px; height: 6px; background: var(--accent); border-radius: 50%; }
.stage.ai { background: var(--accent-soft); margin: 0 calc(-1 * var(--gutter)); padding-left: var(--gutter); padding-right: var(--gutter); border-left: 3px solid var(--accent); }
.stage.ai .numeral { color: var(--accent-deep); }
.ai-badge { display: inline-block; font-size: 12px; font-weight: 500; color: var(--ink); background: var(--accent); padding: 4px 10px; border-radius: 100px; margin-left: 10px; vertical-align: middle; }

/* ============ FAQ ============ */
.faq { border-top: 1px solid var(--ink); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none;
  cursor: pointer;
  padding: 24px 0;
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 500;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  font-variation-settings: "opsz" 30;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; font-family: var(--sans); font-weight: 300; font-size: 28px; color: var(--accent-deep); flex-shrink: 0; transition: transform 0.2s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq .answer { padding: 0 0 26px; font-size: 15.5px; line-height: 1.65; color: var(--ink-soft); max-width: 70ch; }

/* ============ NOT FOR EVERYONE ============ */
.nots { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.not { padding: 26px; border: 1px solid rgba(250,246,240,0.15); border-radius: 8px; }
.not h3 { font-size: 21px; margin-bottom: 8px; color: var(--bg); }
.not p { font-size: 15px; line-height: 1.55; }

/* ============ TESTIMONIALS ============ */
.quote-big {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(26px, 3.4vw, 44px);
  line-height: 1.25;
  letter-spacing: -0.015em;
  max-width: 24ch;
  font-variation-settings: "opsz" 120;
  margin-bottom: 36px;
}
.quote-big em { font-style: italic; color: var(--accent-deep); }
.section-dark .quote-big em { color: var(--accent); }
.quote-attr { display: flex; align-items: center; gap: 16px; padding-top: 28px; border-top: 1px solid var(--line); }
.section-dark .quote-attr { border-top-color: rgba(250,246,240,0.15); }
.quote-attr .name { font-weight: 500; }
.quote-attr .role { font-size: 13.5px; color: var(--ink-mute); }
.section-dark .quote-attr .role { color: rgba(250,246,240,0.55); }
.quotes { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 56px; }
.quote {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 30px;
  font-family: var(--serif);
  font-size: 18px;
  line-height: 1.45;
  font-variation-settings: "opsz" 30;
  color: var(--ink);
}
.quote cite { display: block; font-family: var(--sans); font-style: normal; font-size: 13px; color: var(--ink-mute); margin-top: 18px; }

/* ============ CTA ============ */
.cta-band { text-align: center; padding: 120px 0; }
.cta-band h2 { max-width: 16ch; margin: 0 auto 20px; }
.cta-band .lead { margin: 0 auto 36px; }
.cta-band .btn-row { justify-content: center; }

/* ============ PLACEHOLDER ============ */
.ph {
  display: inline-block;
  background: rgba(255,147,2,0.14);
  border: 2px dashed var(--accent-deep);
  color: var(--accent-deep);
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 500;
  padding: 4px 10px;
  border-radius: 4px;
  line-height: 1.4;
  letter-spacing: 0;
  text-transform: none;
  font-style: normal;
}
.ph-block { display: block; padding: 18px; text-align: center; }
.section-dark .ph { background: rgba(255,147,2,0.2); color: var(--accent); border-color: var(--accent); }

/* ============ FOOTER ============ */
footer.site-footer { border-top: 1px solid var(--line); background: var(--bg); position: relative; z-index: 2; }
.footer-top { padding: 72px var(--gutter) 56px; display: grid; grid-template-columns: 1.4fr 1fr 0.8fr 0.8fr; gap: 56px; max-width: 1400px; margin: 0 auto; }
.footer-tag { font-family: var(--serif); font-size: 17px; line-height: 1.45; color: var(--ink-soft); max-width: 320px; font-style: italic; font-variation-settings: "opsz" 30; }
.footer-h { font-size: 13px; color: var(--ink-mute); margin-bottom: 20px; }
.footer-col { display: flex; flex-direction: column; gap: 12px; }
.footer-col a { color: var(--ink-soft); text-decoration: none; font-size: 15px; width: fit-content; transition: color 0.2s; }
.footer-col a:hover { color: var(--ink); }
.chat-widget-notice { border-top: 1px solid var(--line); background: var(--bg-alt); }
.chat-widget-notice-inner { max-width: 1400px; margin: 0 auto; padding: 20px var(--gutter); display: flex; gap: 20px; align-items: flex-start; }
.cw-tag { flex-shrink: 0; font-size: 12px; font-weight: 500; color: var(--accent-deep); background: var(--accent-soft); padding: 5px 10px; border-radius: 4px; white-space: nowrap; margin-top: 1px; }
.chat-widget-notice p { font-size: 12.5px; line-height: 1.6; color: var(--ink-mute); margin: 0; }
.chat-widget-notice strong { color: var(--ink-soft); font-weight: 600; }
.chat-widget-notice a { color: var(--accent-deep); text-decoration: underline; text-underline-offset: 2px; }
.footer-bottom { border-top: 1px solid var(--line); padding: 22px var(--gutter); display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 14px; font-size: 13px; color: var(--ink-mute); max-width: 1400px; margin: 0 auto; }
.footer-legal { display: flex; gap: 14px; align-items: center; }
.footer-legal a { color: var(--ink-mute); text-decoration: none; }
.footer-legal a:hover { color: var(--ink); }

/* ============ LEGAL PAGES ============ */
.legal { max-width: 760px; margin: 0 auto; padding: 32px var(--gutter) 120px; position: relative; z-index: 2; }
.legal .intro { font-family: var(--serif); font-size: 21px; line-height: 1.5; color: var(--ink-soft); font-variation-settings: "opsz" 30; margin-bottom: 48px; padding-bottom: 36px; border-bottom: 1px solid var(--line); }
.legal h2 { font-size: 27px; font-weight: 500; margin: 52px 0 16px; font-variation-settings: "opsz" 60; }
.legal h2:first-of-type { margin-top: 0; }
.legal h3 { font-family: var(--sans); font-size: 15px; font-weight: 600; margin: 28px 0 10px; }
.legal p { font-size: 16px; line-height: 1.7; margin-bottom: 16px; }
.legal ul { margin: 0 0 18px 22px; }
.legal ul li { font-size: 16px; line-height: 1.7; color: var(--ink-soft); margin-bottom: 8px; }
.legal ul li::marker { color: var(--accent-deep); }
.legal a { color: var(--accent-deep); }
.legal strong { color: var(--ink); font-weight: 600; }
.sms-callout { background: var(--bg-alt); border-left: 3px solid var(--accent); border-radius: 4px; padding: 26px 30px; margin: 28px 0; }
.sms-callout h3 { font-family: var(--serif); font-size: 21px; font-weight: 500; margin: 0 0 10px; font-variation-settings: "opsz" 30; }
.sms-callout p { font-size: 15px; margin-bottom: 10px; }
.sms-callout p:last-child { margin-bottom: 0; }
.page-meta { font-size: 14px; color: var(--ink-mute); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 14px 0; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; max-width: 760px; margin: 0 auto; }

/* ============ RESPONSIVE ============ */
@media (max-width: 1024px) {
  .steps, .metrics { grid-template-columns: repeat(2, 1fr); }
  .trade-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-top { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 900px) {
  :root { --gutter: 24px; }
  nav.site-nav { padding: 16px var(--gutter); }
  .nav-links { display: none; position: absolute; top: 100%; left: 0; right: 0; background: var(--bg); border-bottom: 1px solid var(--line); flex-direction: column; align-items: flex-start; gap: 0; padding: 8px var(--gutter) 16px; }
  .nav-links.open { display: flex; }
  .nav-links a { padding: 12px 0; width: 100%; }
  .nav-links .nav-cta { margin-top: 8px; width: auto; }
  .nav-toggle { display: inline-block; }
  .hero { padding: 130px 0 64px; }
  .hero-grid, .founder-grid, .calc, .channels, .nots, .quotes, .case-grid { grid-template-columns: 1fr; }
  .case-card.featured, .trade.featured { grid-template-columns: 1fr; }
  .section { padding: 80px 0; }
  .page-header { padding: 130px 0 40px; }
  .stage { grid-template-columns: 1fr; gap: 12px; padding: 32px 0; }
  .stage.ai { margin: 0 calc(-1 * var(--gutter)); }
  .stage .numeral { font-size: 34px; }
  .steps, .metrics, .trade-grid, .founder-stats { grid-template-columns: 1fr; }
  .case-stats { grid-template-columns: repeat(3, 1fr); gap: 10px; }
  .case-stat .num { font-size: 26px; }
  .logobar-track { gap: 28px 36px; }
  .footer-top { grid-template-columns: 1fr; gap: 40px; padding: 56px var(--gutter) 40px; }
  .chat-widget-notice-inner { flex-direction: column; gap: 10px; }
  .cta-band { padding: 88px 0; }
  .responder { padding: 22px 20px 18px; }
  .msg { grid-template-columns: 54px 1fr; gap: 10px; }
}